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|Sendio Sales Team Turns Focus Exclusively to Channel|
|Posted: Thu Oct 22, 2009 10:33:00 AM|
Sendio, Inc., developer of the only email system protection solution to utilize self-managing email communities which totally eliminate attacks and abuse, today announced the addition of two sales executives whose mission will be to complete a strategic move to a 100% channel sales model. Ron Claypool, vice president of sales, will be responsible for recruiting new channel partners and supporting them on strategic accounts, while Susan Gooch, channel sales manager, will serve as a direct resource to resellers.
Claypool joins Sendio after managing North American Sales and Channel Relationships for Microsoft Exchanged Hosted Services. He came to Microsoft via the acquisition of FrontBridge Technologies where he was director of sales for a team of thirty. “I’ve spent the better part of my career working with organizations to solve the problems of email attacks and abuse, but it’s clear that the threats are only worsening and for many companies the problem is reaching a breaking point,” said Claypool. “Sendio email protection products offer the best answer to the problems I’ve ever seen, and are an ideal fit for channel partners who specialize in solutions for critical communications infrastructure.”
Gooch joins Sendio after spending nearly fifteen years with Informix Software as channel sales manager, where she was responsible for developing the company’s Partner Program and managing all facets of reseller relationships. Ultimately, she took the position of global account manager responsible for the partnership with IBM, and played an instrumental role in growing the business that eventually led to IBM’s acquisition of the relational database vendor. “The mistake too many companies make is seeking to develop direct and channel sales in parallel for too long,” said Gooch. “What excited me about Sendio was their recognition that it was time to make the transition to a channel-exclusive strategy, and their commitment to that process.”
“When Sendio was a start-up, we embraced a hybrid channel/direct sales strategy in order to ensure we fully understood the product delivery process,” said Peter Ombres, chief operating officer. “We’ve now reached an installed base size and a growth rate where it is appropriate to direct 100% of sales resources to the channel. With the addition of these two talented executives, we will provide the support necessary to ensure success in the channel.”