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Sender Address Verification (SAV) is the best answer to the
unwanted email problem. SAV is based on the premise that all
senders must announce and authenticate themselves the first time
they send a piece of e-mail. Sendio is the only enterprise-level
tool that uses Sender Address Verification. Experience has
proven that trying to decipher legitimate email from unwanted
email (spam) through filtering does not work, because spam
filters are never 100% effective. Therefore, Sender Address
Verification technology authenticates the sender, not the
message. A sender is identified by simply replying to a
verification request email. This validates that the message
comes from a legitimate address and is not machine-generated
spam.
The sender authentication approach has many benefits:
- SAV does not mistakenly block legitimate email ("false
positives")
- First-time senders receive an immediate confirmation
that their message has been received
- Verification is required only once per sender (not per
message): SAV "knows" the sender for all future messages
- SAV restores confidence in email as a business tool
because messages are not filtered
- The solution is painless to the end-user: no more "bulk"
or "quarantine" folders to search through for legitimate
email
- Because SAV does not try to decipher each message, IT
staff no longer have to maintain heuristic or Bayesian
filter "rules" to keep up with ever-changing spam attacks
- If they choose, users may pre-authenticate known email
addresses, eliminating even the simple one-time verification
(think of this as leaving your friends' names with the
doorman)
- Legitimate machine-generated email is easily
authenticated (again, only once) by the user
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